Our client wanted to understand the price and market access (PMA) potential for an at-home biomarker monitoring device across key European markets.
CRA approach
- Evaluated relevant eHealth analogues to establish the likely reimbursement and funding pathways for a novel eHealth product.
- Determined PMA potential in key markets as well as evidence requirements to achieve optimal pricing and access outcomes.
- Assessed payer receptivity to alternative commercial models including subscription-based payments.
Client impact
- Identified reimbursement coding pathway to pursue in order to achieve expedited coverage.
- Restructured pricing business model to capture untapped market segments.
