Following the results of the UK’s referendum on 23 June, the life sciences industry needs to prepare for the impact of a change in the relationship between the UK and EU. The impact will differ from company to company, but it is possible to shed light on the extent, the timing and who in the industry will be affected, by considering the different activities in the industry value chain and the role of European rules and regulation. To read more, click the link below.
From spreadsheet to strategy: How leading pharma companies transform annual brand planning into competitive advantage
Insight as your ABP backbone Annual Brand Planning (ABP) should not feel like a reinvention exercise every year, particularly for established brands. Instead,...