Transfer Pricing: 2022 in review
Our work during 2022 spanned from assisting start-up companies expanding abroad for the first time to advising large multinationals on multibillion-dollar...
Anna Soubbotina is a Principal within the Transfer Pricing Practice, based in New York.
Ms. Soubbotina guides companies through the life cycle of their controlled transactions: from international expansion to ongoing risk management and compliance, through to effective controversy resolution. She has advised Fortune 100 public and private companies on transactions involving the transfer and use of intangible, tangible and financial assets, as well as services, balancing local regulatory requirements across over 200 jurisdictions with business needs.
In her current role as the East Coast TP Leader at CRA, Ms. Soubbotina leverages her experience working with Fortune 100 companies to guide clients through business change and disruption, such as an IPO, global supply chain expansion/contraction, market shocks, profitability and cost changes. Companies going through business transformation need to consider the cross functional implications of their transactions.
Ms. Soubbotina also serves as the cross-functional Blockchain Leader. She partners with blockchain technology and cryptocurrency companies, as well as their advisors, to analyze options for structuring cross-border operations, implement and defend those structures while anticipating the ever-changing regulatory environment. This advisory approach, based on the rigor of litigation experience, allows her to customize every project and bridge the gap between regulatory ambiguity and business needs.
Prior to joining CRA, Ms. Soubbotina was with the Global Transfer Pricing practice of Deloitte Tax LLP for 14 years. She also spent two years with Deloitte Tax’s National Office in Washington, DC developing best practices and technical advice for emerging areas in transfer pricing.
Ms. Soubbotina is recognized as a highly regarded expert in the World Transfer Pricing Guide.