CRA’s Market Research Center of Excellence was retained by an incumbent manufacturer to determine which attributes affected demand and the relative importance of those attributes for a consumer health product facing entry from products that were alleged to infringe the manufacturer’s patents. Consumer-level market research results were then considered by CRA’s damages expert in an assessment of potential patent infringement damages.
Econometrics for Intellectual Property disputes
What is econometrics? Econometrics is the application of statistical methods to economic and financial data, utilized for quantifying and rebutting economic...