Brand strategy with forecast and key performance indicators
In this CRA Insights written by Brian Machinist, he highlights how this alignment helps to clarify discrepancies between forecasts and actual results,...
Brian Machinist
Principal
Brian Machinist is a principal in the Life Sciences Practice of CRA.
Prior to joining CRA, Mr. Machinist was Partner at Norbridge, Inc. His areas of expertise include corporate, brand and R&D strategy, business development, and forecasting/analytics. Prior to Norbridge, Brian worked in Business Development at AVEO Pharmaceutical, where he helped support various product in-licensing and R&D out-licensing activities. Prior to AVEO, Brian was involved in R&D and commercial manufacturing at Acusphere and Pfizer, respectively.
His experience spans all functional areas including: R&D, Manufacturing, Marketing, and Business Development.
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Brian Machinist