Francesca Boggio Mesnil
Francesca Boggio Mesnil is a principal in the Life Sciences Practice of CRA, based in the Zurich office.
Ms. Boggio Mesnil has 18 years of consulting experience in commercial strategy, market access, sales, and marketing, with 14 years of specialized focus on the pharmaceutical and diagnostic industry. Moreover, she was part of the European organization of Becton Dickinson Diagnostic Systems for three years where she developed and participated in innovative projects in collaboration with laboratories in EU5. Over the years, she has developed a specific expertise in Market Access for integrated solutions that combine drugs, diagnostics, and digital health. This specific view for personalized solutions that leverage new technologies has been recognized by top players in the pharma and diagnostic industry who became regular clients.
Prior to joining CRA, Ms. Boggio Mesnil was a principal and market access lead at Executive Insight AG. There, she worked on projects including quantitative and qualitative analyses that informed go/no-go development decisions, target product profiles, value propositions, product strategies (both for new and mature products), and pricing. During her tenure, she also developed tools that enabled successful local execution such as value communication tools and playbooks on innovative contracting, tendering, strategic pricing, and digital health.