Kaitlyn Edsall Austin

Vice President
Kaitlyn Edsall | Life Sciences | Charles River Associates

Kaitlyn is a vice president in the Life Sciences Practice of CRA. She has 15 years’ experience in HCP and patient insights, leveraging primary market research, secondary research and claims analytics to inform biopharmaceutical company strategies. 

In her 7+ years at CRA, Kaitlyn has developed an expertise in oncology, women’s health, mental health, and rare disease including gene therapies. Kaitlyn specifically has helped commercial and medical affairs clients conduct patient journeys, opportunity assessments, segmentations, forecasting, assess business model & launch plans and conduct patient finding exercises. She is also an experienced moderator for market research as well as workshops, utilizing innovative methodologies to help companies unlock insights as well as align on strategies to optimize launch positioning, messaging, tactics and KPIs.

Selected engagements

  • 01
    Establishing real-world testing and treatment patterns for EGFR NSCLC patients
    Oncology-focused biotech was looking to establish real-world testing and treatment patterns among EGFR NSCLC patients in US, EU, Japan, and Greater China...
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  • 02
    Healthcare provider identification and outreach in rare disease
    CRA approach:  CRA’s medical affairs consultants created patient cohorts through combinations of symptomatic International Classification of Diseases (ICD)...
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  • 03
    Natural Language Processing of Voice of KOLs (VoKOLs)
    CRA approach Understood and defined the current medical affairs strategy and key business questions Developed taxonomy structure with themes, topics, and key...
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