CRA was retained by an Am Law 200 law firm, counsel for a wireless technology standard developer, implantation facilitator, and owner of related world-famous trademarks, in a Lanham Act trademark infringement and unfair competition litigation filed in the United States District Court for the Western District of Washington (Seattle Division). CRA’s Chris Gerardi and Michal Malkiewicz were asked to develop analyses and provide expert opinions with regards to damages and monetary relief and consumer surveys and trademark valuations, respectively.
At counsel’s request, Mr. Gerardi and his team analyzed economic damages and monetary relief available to the plaintiff and quantified the amount of money due to the plaintiff as a result of its allegations against the defendant, a major North American automotive vehicle manufacturer.
Mr. Malkiewicz and his team analyzed consumer survey and other marketing and economic evidence regarding the value of the plaintiff’s trademarks. As part of his assignment, Mr. Malkiewicz was also asked to analyze and provide rebuttal opinions regarding a consumer survey prepared by the defendant’s survey expert.
Mr. Gerardi and Mr. Malkiewicz submitted written expert reports and testified at depositions about their analysis and conclusions. A team of CRA consultants noted below supported Mr. Gerardi and Mr. Malkiewicz in providing consumer survey, economic, financial, and marketing analytics expertise and analyses. The litigation was successfully resolved through a settlement.